The Sr. Writer, PR & Content will be responsible for building and maintaining a positive public image for the company, and for articulating our solution portfolio to the industry and key stakeholders.
Position Description
This position requires a self-starter, strong collaborator, and the ability to support a content strategy, across digital and print platforms, that aligns with CAQH’s overall positioning strategy as well as its mission and values.
This Sr. Writer, PR & Content will collaborate across multiple organizational departments – including marketing, product, strategy and research, and executive leadership as well as customer contacts and industry subject matter experts. Reporting directly to the Vice President, Strategic Marketing and Communications, you will ensure that our message and voice is consistent across the organization.
This is a full-time, exempt, remote position.
Specific Responsibilities
- Develop press releases and engage with the media.
- Collaborate with stakeholders to create social media content.
- Plan or direct the development of programs to maintain favorable market views of the organization's agenda and accomplishments.
- Coach designated team members in effective communication with the public and employees.
- Study the organization's objectives and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
- Prepare and edit organizational publications, including employee newsletters or case studies and product brochures.
- Oversee web content, including evaluating, updating and maintaining content.
- Collaborate with subject matter experts to write and produce thought leadership content.
- Develop content for solution-focused campaigns and singular content deliverables across multiple platforms, such as webpages, ads, emailers, brochures, case studies, articles, etc., and assist in creating content-driven templates and standards for various deliverables.
- Edit and revise draft content from team members across the organization to ensure content is free of grammatical errors, and compliance risks and follows all brand editorial guidelines.
- Ensure all content is aligned with brand style, writing standards and CAQH voice.
- Oversee and assist in the professional bio creation and publication process.
- Conduct simple keyword research working with SEO team to increase web traffic.
- Identify gaps in content and recommend new topics.
- Organize and maintain content calendar to publish or complete needed work within deadlines.
- Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data).
- Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
- The ability to intuitively understand what the audience needs to know and how they want to consume information.
- Experience with content monetization, social media management, digital advertising content, and content marketing.
- Experience with audience development and subscription strategy
- Clear understanding of the business goal behind the creation of a piece (or series) of content.
- Training as a print or broadcast journalist and has a “nose” for the story a plus.
- Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience.
- Strong relationship-building and communication skills with the ability to build trust and motivate staff and volunteers to perform at their best to achieve strategic business outputs.
- Experience growing social media engagement that fosters positive sentiment.
- Crisis communications experience a plus.
- 10+ years of experience as a respected leader in multichannel content creation environment (publishing, newsroom - print, broadcast or both – and/or agency + consulting, etc.)
- Experience with creating compelling messages for multidimensional audiences (or demographics)
- Bachelor’s degree required (preferably in Marketing or Communications).
What You Get
CAQH recognizes that its most important asset is its growing team of smart, creative, collaborative, forward-thinking and passionate professionals – and that a comprehensive employee benefits package is an important factor for them in choosing where to work. CAQH offers competitive compensation along with an extensive benefits package for all full-time employees, including medical, dental and vision coverage, tuition assistance and a 401k. We offer full-time remote work to all staff from any location and maintain a physical office in downtown Washington, DC.
At CAQH, we are proud of our active commitment to Diversity, Equity, and Inclusion (DEI). Our DEI committee works diligently to foster an inclusive workplace where all individuals are valued, respected, and empowered. We embrace diverse perspectives and are dedicated to providing equal opportunities for everyone to thrive. Join us in our mission to transform healthcare through innovative technology solutions while making a positive impact on the lives of diverse communities.
CAQH is an equal opportunity employer. It is our policy to recruit, hire, train, and promote individuals, as well as administer any and all personnel actions, without regard to race, color, religion, sex, national origin or ancestry, age, marital status, disability, protected veteran status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, genetic information, source of income, place of residence, or any other characteristic protected by law. CAQH will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.
Applicants have rights under the Family Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and the Employee Polygraph Protection Act (EPPA). If you are interested in applying for employment with CAQH and need an accommodation to apply for a posted position, contact CAQH Human Resources at 202-517-0436.
Who We Are
Named one Modern Healthcare’s “Best Places to Work,” CAQH has helped nearly 1,000 health plans, 2+ million providers, government entities and vendors connect, exchange information and operate more efficiently. CAQH technology-enabled solutions and its Committee on Operating Rules for Information Exchange (CORE) bring the healthcare industry together to make sharing business information more automated, predictable, and consistent. CAQH Insights researches opportunities to reduce the burden of manual processes in healthcare administration.